Strategy
Are Depressions Necessary?
By: Christopher Hayes
Economists, particularly those of the ascendant Chicago school of free market enthusiasts, were in a triumphant mood at the beginning of this decade. Speaking at the annual meeting of the American Economic Association in 2003, Nobel Laureate Robert Lucas went so far as to say that macro-economics — with its focus on [...]
How to Grow Your Business When Everything Else Is Shrinking
By: Scott Morgan
Budgets continue to be slashed. Brands are disappearing. Media is getting more fragmented. The only thing getting bigger is our federal deficit. So as a marketer, how do you capitalize on a world that is getting smaller in so many respects?
You could ignore it and keep doing things the same way — [...]
Facts always win, right?
By Seth Godin
If you’re selling a business to business service and you can prove that it’s better, that it delivers more value, that it’s cheaper or more durable or more efficient, shouldn’t that mean you will close every sale?
Even hard-headed business people end up buying the thing they want, not the thing they necessarily [...]
Top 10 Blog Tips and Techniques
Malia Griffin, Gazelles International Certified Coaching Associate, Phoenix, AZ
10) You catch attention with headlines and keep attention with content. Having a catchy headline helps drive followers to your blog. Then it’s ups to you to keep their attention.
9) Choose keywords for your blog posts, this will help provide focus and consistency while developing your search [...]
Hotels Are Jumping on the Social Media Bandwagon
By Maya Meinert
With all the talk about Twitter, the micro-blogging social media platform, as a business tool, it’s no wonder that the struggling hotel industry is now using it as a way to reach potential guests.
When a friend of mine, who keeps a blog that covers restaurants, told the Twitterverse how she had a [...]
Bank Refuses to Finance New Stores — Scott Nash's Response
Verne’s Insights
“…keeping you great”
HEADLINES:
Best Year in Profits and Revenues in 23 Years — Scott Nash, founder of MOM’s Organic Markets (http://www.momsorganicmarket.com), was filling out an application for “best business in Maryland” award. One of [...]
How to maximize your company’s valuation
South Florida Business Journal – by Bruce Rector
As an owner or manager of a middle-market company, you may think that the only impact of the recent turmoil in the capital markets is your relationship with your local banker and his willingness to lend to your company.
While that relationship may well have been affected, [...]
Faster, better, cheaper — pick one
Eye on the Carriers By Johna Till Johnson , Network World , 06/10/2009
t’s an old engineering adage that you can’t have it all. As the saying goes: “Faster, better, cheaper — pick two.” The idea is that any [...]
How big is your farm?
By Seth Godin
If you own a lot of acres but just have a few bags of seed, you might be tempted to spread out what you’ve got and cover as much territory as you can. Farmers tell me that this is wasteful and time consuming. You end up with less yield and more work.
Marketers face [...]