Marketing
10 Questions
By: Time magazine
Don´t miss out on this incredible opportunity to ask your favorite personalities any question on your mind. Diversified celebrity and newsmaking personalities such as Meryl Streep, Daniel Radcliffe, Bill Keller, Robert Kiyosaki amongst others come together in a irresistible conjunction of wise thoughts and great facts.
Please be sure not to miss these [...]
Everyone else reads it
By Seth Godin
he reason the New York Times matters isn’t about the delivery of news (it’s old by the time it arrives) or even the analysis (which is often spotty or wrong or banal or biased or boring). No, the reason it matters is because everyone else reads it.
That’s the reason certain trade shows matter.
Or [...]
The purpose of a book cover
By Seth Godin
(and I think it works for lots of products)
Is the purpose of the cover to sell books, to accurately describe what’s in the book, or to tee up the reader so the book has maximum impact?
The third.
It’s the third because if the book has maximum impact, then word of mouth is created, and [...]
Joining the club… LinkedIn v freemasons
Jun 25th 2009 | PARIS
From The Economist print edition
Networking websites are booming, but they have not supplanted more traditional business networks
FRANÇOIS PÉROL, the adviser whom Nicolas Sarkozy, France’s president, controversially appointed in February to head two merging mutual banks, is not known as a champion of transparency. But Mr Pérol has let it be known [...]
Automakers Create On-The-Go Ads
Laurie Burkitt
Dying to hear how the stereo system of an Infiniti convertible sounds? Check your mobile phone. The automaker has a mobile music application that runs on Facebook and plays melodies on mobile phones while users ogle pictures of the new G37 convertible. The Tokyo-based auto company is also buying text ads on mobile news [...]
4 Ways to Boost Business With a Blog
Share information, interact with customers and boost your brand–blogs are the perfect way to keep you on top of your industry.
By Jason R. Rich
Read more: http://www.entrepreneur.com/startingabusiness/findingcustomers/article201058.html#ixzz0JO45l3Ub&C
If done correctly, a blog can attract a dedicated audience to build upon and share expertise, information, ideas and content, while boosting awareness of your company and brand. If done [...]
Circling the big domino
By Seth Godin
Clay taught me a good lesson about making things happen with your brand.
Envision the events that might happen to a brand (shelf space at Walmart, an appearance on Oprah, a bestseller, worldwide recognition, a new edition, worldwide rights, chosen by the Queen, whatever) as a series of dominos.
It turns out that if you [...]
Why You Need One of These People in Your Business
By Verne Harnish
“…keeping you great”
HEADLINES:
Private Equity Firms — do any of you have connections with Private Equity Firms? If so, let me know vharnish@gazelles.com — thanks.
Eleven-Page Must Read e-book — Matt Heinz, Heinz Marketing (http://www.heinzmarketing.com), sent along his new [...]
Hotels Are Jumping on the Social Media Bandwagon
By Maya Meinert
With all the talk about Twitter, the micro-blogging social media platform, as a business tool, it’s no wonder that the struggling hotel industry is now using it as a way to reach potential guests.
When a friend of mine, who keeps a blog that covers restaurants, told the Twitterverse how she had a [...]