Internet
Everyone else reads it
By Seth Godin
he reason the New York Times matters isn’t about the delivery of news (it’s old by the time it arrives) or even the analysis (which is often spotty or wrong or banal or biased or boring). No, the reason it matters is because everyone else reads it.
That’s the reason certain trade shows matter.
Or [...]
Automakers Create On-The-Go Ads
Laurie Burkitt
Dying to hear how the stereo system of an Infiniti convertible sounds? Check your mobile phone. The automaker has a mobile music application that runs on Facebook and plays melodies on mobile phones while users ogle pictures of the new G37 convertible. The Tokyo-based auto company is also buying text ads on mobile news [...]
4 Ways to Boost Business With a Blog
Share information, interact with customers and boost your brand–blogs are the perfect way to keep you on top of your industry.
By Jason R. Rich
Read more: http://www.entrepreneur.com/startingabusiness/findingcustomers/article201058.html#ixzz0JO45l3Ub&C
If done correctly, a blog can attract a dedicated audience to build upon and share expertise, information, ideas and content, while boosting awareness of your company and brand. If done [...]
Why You Need One of These People in Your Business
By Verne Harnish
“…keeping you great”
HEADLINES:
Private Equity Firms — do any of you have connections with Private Equity Firms? If so, let me know vharnish@gazelles.com — thanks.
Eleven-Page Must Read e-book — Matt Heinz, Heinz Marketing (http://www.heinzmarketing.com), sent along his new [...]
Hotels Are Jumping on the Social Media Bandwagon
By Maya Meinert
With all the talk about Twitter, the micro-blogging social media platform, as a business tool, it’s no wonder that the struggling hotel industry is now using it as a way to reach potential guests.
When a friend of mine, who keeps a blog that covers restaurants, told the Twitterverse how she had a [...]
How Cloud Computing Will Change Business
BM, Qualcomm, Nokia, and other majors, along with startups, are preparing to cash in on new technology. Not that it will be easy
By Steve Hamm
In 1990, in a keynote speech at the Comdex computer conference, Microsoft’s (MSFT) then-chief executive, Bill Gates, bolstered his bona fides as a tech visionary when he declared the PC industry [...]
Website Marketing Turnoffs
13 things not to do when adapting your product to an online model.
By Guy Kawasaki | Entrepreneur Magazine – June 2009
Here’s a compilation of 13 silly and even stupid ways some companies are hindering adoption of their products and services. So if you are doing any of them, don’t.
Forcing immediate registration: Requiring [...]
TWTRCON: Putting it all into practice
Posted by Mary Ellen Slayter on May 31, 2009
This post is from SmartBrief on Social Media contributing editor Ambreen Ali, who is at TWTRCON, the first conference entirely focused on Twitter as a business platform.
TWTRCON panelists covered a lot of ground, providing some great insight into how businesses can take advantage of Twitter. Here are [...]
Enternships.com: interns for startups
While students have traditionally sought work placements with big name brands and firms, those looking to work closely with a company’s founders and get hands-on experience in a variety of roles might be better off at a small business or startup.
Through its online directory, Enternships.com aims to connect SMBs and startups with entrepreneurial students, or [...]
Twitter Proves Its Worth as a Killer App for Local Businesses
New Orleans Pizza Joint, Chicago Yogurt Chain See Results From Promos on Microblogging Service
By Abbey Klaassen
Published: May 18, 2009
NEW YORK (AdAge.com) — All those brands trying to figure the ROI of Twitter? They might do well to follow the lead of the local pizza joint.
NAKED PIZZA: Recent Twitter promotion brought in 150% of a recent [...]